On The Third Wave Of The Web : Mass Delegation
Par Julien le mercredi 28 juillet 2010, 11:33 - Lien permanent
"Web 2.0" may be the most used and abused buzz term on the Web.
People made fortunes with conference around it, consulting on it and using the
template to duplicate it with any domain like "Bank 2.0", "Supply Chain 2.0",
"IT 2.0" or whatever.
To agree, I think we CAN recognize that a series of evolutions in the way
people use the Web can be synthetized with a concept.
But I will refer more to waves, illustrating the fact that these evolutions are
not perfectly synchronized and exhibit a certain kind of fuzziness which let
the smartest entrepreneurs profit from their prime understanding.
For me, one of the key characteristics of the Web and of computers in general
is the trend towards massification. Habits, usages and skills that were
previously limited are massively made available to the greatest.
Let me sum up the first two waves regarding this axis : this will lead to
what I think will characterize the third one.
1) The First Wave Of The Web was about Mass Consumption
Turning back to the 90s, the Web for most of the users were primarly about
"consumption" of information, made massively available by the low cost of
publication through easier programming languages, free web server and cheap
bandwidth.
People were able to access a big flow of information coming from anywhere in
the world.
Tools like Google Search allowed us to find what we want to know.
People were the primary requesters of information and the main consumers of
it.
Production were still a professional activity and most seen websites were so
digital copy of the traditional media machines.
2) The Second Wave Of The Web is about Mass Production
Since the 2000s, the Web for more and more users is also about "production" of
information, made massively available by easy to use tools as blogs, wikis,
etc...
Now (almost) anyone can produce a text, image, sound or video, make it
available for anyone else to consume.
People are also commenting media, rate it, like it, forward it.
In this framework, Facebook is a good example of the latest incarnation of it,
centralizing every media you produce in a single place, and organizing it
around you as a person.
3) The Third Wave Of The Web will be about Mass
Delegation
So after consumption and production what will we need, to constitute the Third
Wave ?
I sum up this by the term "Mass Delegation" : the need not to just use
computers for me to do things but also to do things FOR me.
In a world, where there is 2000 years of video on YouTube, 2 billion people on
the Web and 200 to 300 people gravitating around me, I will need a computer to
which DELEGATE many tasks in order to cope with the scale at which the Web has
evolved, for example :
Remember for me what, where, when and why I did see, read, hear, make,
write, like.
Buy or book for me.
Tell the people I want in my name about me.
Suggest for me what I will want to see, read, hear, do.
Thus, the next wave of the web will be about the need of digital proxy, more
and more useful as it knows about me.
And there will be two ways to get it.
The first will be centralized, massive failure prone, privacy challenging,
advertising loaded, aka Facebook.
The second will be personal, intimate, controlled, aka...?
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